Roy Masters demonstrates the hypnotic process behind effortlessly quitting smoking. He explains that if one can meditate and come to a conscious level of smoking, one can realize the harmful effects of smoking. One technique he employs is having a person take a puff on a cigarette but keep the smoke in their mouth. Becoming conscious of the fact that the smoke is poisonous makes it much harder to breathe in the smoke. By practicing this technique, one can effectively quit smoking.